Miami, Florida, November thirteenth, 2024, Chainwire
Valhalla, Floki’s PlayToEarn Massively Multiplayer On-line Function-Enjoying Sport (MMORPG) blockchain sport is proud to announce a partnership within the United Arab Emirates (UAE).
On Nov. 13, Valhalla unveiled a partnership with Dubai’s Mall of the Emirates, marking a milestone in its world outreach efforts.
The partnership will see Valhalla’s branding prominently displayed throughout 93 screens within the mall for a four-week marketing campaign operating from November 15 to December 12.
Mall of the Emirates, situated within the coronary heart of Dubai, is likely one of the world’s most prestigious procuring locations. Since opening in 2005, it has change into an iconic landmark, attracting thousands and thousands of holiday makers annually. The mall sees every day visitors of roughly 111,500 folks, making it a primary venue for Valhalla’s marketing campaign to succeed in a various and worldwide viewers.
The mall’s strategic location on Sheikh Zayed Highway, a primary space in Dubai, mixed with its various customer base, affords Valhalla a chance to have interaction each native and worldwide audiences.
Spanning an space of 255,489 sq. meters, the multi-level mall boasts over 630 stores, 80 luxurious shops, and 250 flagship shops. It additionally options a few of Dubai’s hottest sights, together with the indoor ski resort Ski Dubai, the Magic Planet leisure middle, and VOX Cinemas. The mall’s eating choices, with over 100 eating places and cafés, additional improve its enchantment as a prime vacation spot for each residents and vacationers.
The Marketing campaign’s Objective
Valhalla is ramping up its presence within the UAE, a key marketplace for crypto adoption.
Regardless of its smaller inhabitants, the UAE ranks because the third-largest crypto financial system within the MENA area, with $34 billion in crypto transactions recorded between July 2023 and June 2024. This represents a powerful 42% year-on-year progress, far outpacing the MENA common of 11.73%, in accordance with Chainalysis.
Dubai’s fast evolution right into a crypto hub has been fueled by initiatives just like the Dubai Worldwide Monetary Centre (DIFC) and Digital Asset Regulatory Authority (VARA), which supply crypto-friendly regulatory frameworks. This has drawn main gamers and startups, solidifying Dubai’s standing as a world crypto chief.
Valhalla’s marketing campaign at Mall of the Emirates aligns completely with this momentum. By showcasing its model in certainly one of Dubai’s busiest and most iconic areas, Floki goals to spice up consciousness and adoption of its ecosystem.
This marketing campaign follows Floki’s current four-week advertising and marketing initiative at WAFI Mall in Dubai, operating from November 8 to December 5, the place its branding seems throughout 18 digital screens. Collectively, these efforts are a part of Floki’s bigger technique to dominate the Dubai crypto scene.
About Valhalla
Valhalla is a blockchain-based MMORPG impressed by Norse mythology, providing gamers the prospect to find, tame, and battle with creatures referred to as Veras. The sport includes a player-driven financial system and a hexagonal battlefield designed for dynamic fight. Customers can study extra at Valhalla.sport.
About Floki
Floki is the folks’s cryptocurrency and utility token of the Floki Ecosystem. Targeted on utility, group, philanthropy, and strategic advertising and marketing, Floki is working towards changing into the world’s most acknowledged and used cryptocurrency. With over 490,000 holders globally, Floki has already established a robust model presence. Customers can study extra at floki.com.
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ContactVidalPedroFlokiMarketing@floki.com
This text was initially revealed on Chainwire
