For those who’ve adopted the sooner steps (and have a “venture-backable” firm), you’ll possible have a variety of traders that double opt-in to an preliminary dialog.
Begin to schedule these and push for prime density (i.e., bucket conferences collectively in a single week). The density of conferences will create FOMO, drive momentum, and enable you to shut sooner.
Goal 3–5 investor conferences each single day — which implies you could have a robust pipeline of heat intros.
All through these conferences, write down objections from each investor that passes. Replace and deal with these by tweaking your pitch or presentation accordingly.
As talked about earlier than, be ready for a string of rejections and be able to anticipate 20–30 no’s for each sure.
After you have curiosity from a possible lead, goal to speak by way of textual content or WhatsApp as a substitute of electronic mail. It will drive velocity and shortly suss out whether or not the investor is critical.
For those who’ve performed your playing cards proper, you’ll possible begin to do some due diligence with a handful of potential leads.
That is the place you need to have your information room and metrics helpful out of your Day 0 preparations.
Proceed highlighting how one can be a BIG firm (even when your preliminary product is an preliminary, smaller wedge) and join the investor to non-public references and clients who will go to bat for you. These references could make or break the funding, so select them correctly.
Hopefully, by the tip of this sequence, you have got a time period sheet in tow from one among our desired traders. You’ll be able to then begin negotiating phrases (an important information to time period sheets right here) and looping in follow-up traders to generate velocity for closing.
Good luck and don’t hesitate to achieve out if I will be useful 🙂
