Let’s settle this as soon as and for all: Does the straight-line gross sales technique work higher than taking part in onerous to get?
When you develop into an entrepreneur, there are a couple of superpowers you “unlock” — nicely, for those who so select. A kind of superpowers is to objectively observe and assess the advertising and gross sales expertise and techniques which might be working (or failing to work) throughout — and even on — you. On this case, I used to be the (very chilly) lead-turned-buyer, and it wasn’t till months after each purchases that I took the time to replicate on what ways received me over (to the tune of seven+ figures) and why.
Trying again on these two gross sales experiences, I’ve come to appreciate the shockingly drastic variations in every salesperson’s method. One used a technique that may typically repel on-the-fence consumers…although others swear up and down by this technique, together with the true Wolf of Wall Road himself. The opposite, nonetheless, used a really reverse method that sits someplace between reverse promoting and taking part in “onerous to get”. Both manner, I plunked down 7+ figures each occasions, inside a 30-day interval, regardless of initially assembly every salesperson after I had little to no intent to purchase.
This begs the query: Which technique is best? Do they each work? Does it matter which you select, when, and why? I’d argue reflecting on these two transactions has revealed the solutions to all of these questions. Learn on for those who’d wish to discern how finest to show chilly leads into closed gross sales.
Trace: No, it isn’t a one-size-fits-all method, however sure, there’s a method to find out which technique works finest (and extra importantly, on whom).
“Come on guys…we’ve acquired a slim window right here for a singular alternative. What are we ready for?”
John smiled with gritted tooth, a skinny veil of impatience ever so barely detectable in his emphatic tone. My accomplice’s eyes darted from the hilltop cottage to the glistening ocean behind us, urging me to say “sure”. It seems to be like John’s aggressive* (*pushy) fashion of straight-line promoting had labored seamlessly on him. Too dangerous he wasn’t the first…
