Toy producer Mattel has publicly apologised following the revelation of a packaging misprint on its newest ‘Depraved’ dolls, which inadvertently directed shoppers to an grownup web site.
The error was highlighted by social media customers who found that the packaging for Mattel’s new doll assortment mistakenly featured a pornographic web site handle as a substitute of the supposed URL that promotes the upcoming musical fantasy movie, starring Cynthia Erivo and Ariana Grande.
QR codes at the moment are generally discovered on many merchandise, together with toys. They usually direct customers to producer web sites or useful info. This incident has, specifically, affected dolls based mostly on the characters Glinda and Elphaba and largely impacted gross sales within the US.
In response to the viral posts, Mattel launched an announcement acknowledging the “unlucky error” and pledged to take swift corrective motion. “Mattel was made conscious of a misprint on the packaging of the Mattel Depraved assortment dolls, primarily bought within the US, which supposed to direct shoppers to the official WickedMovie.com touchdown web page,” the assertion learn. “We deeply remorse this unlucky error and are taking instant motion to treatment this,” it added, as reported by The Hollywood Reporter.
The corporate suggested mother and father that the incorrectly listed web site is inappropriate for youngsters and inspired shoppers who’ve bought the affected merchandise to both discard the packaging or obscure the hyperlink. Mattel additionally famous that prospects looking for additional info can contact their customer support group.
Within the wake of this incident, the dolls with the misprinted packaging are being faraway from retailer cabinets at main retailers, together with Walmart, Macy’s, Kohl’s, Finest Purchase, DSW, and Amazon.
