“After a number of years of accelerated e-commerce adoption all through the pandemic, retailers are underneath stress to drive sustainable progress and buyer loyalty whereas sustaining their margins,” says Rob Goff, VP and GM of retail at Salesforce.
“For those who’re a retailer hoping to listen to these money registers ringing this vacation season, you higher have well-planned reductions and up to date return insurance policies that replicate expectations of right now’s shoppers.”
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