Industrialist Harsh Goenka on Tuesday took to X to say that a major cultural shift has come up amongst city Indians, contrasting their altering priorities with the essential wants of many others. He identified that the normal give attention to “Roti, Kapda, Makaan” (meals, clothes, and shelter) is evolving into a way of life that prioritizes experiences and luxurious.
“City Indians are clearly shifting from Roti, Kapda, Makaan to a Zindagi Na Milegi Dobara,” he wrote within the submit. Goenka cited the current frenzy surrounding Coldplay’s live shows scheduled for January 2025 in India. The tickets for these extremely anticipated exhibits bought out rapidly, with resale costs skyrocketing to 5 instances the unique value. This enthusiasm for worldwide artists is just not restricted to Coldplay; well-liked singers like Diljit, Dua Lipa, and Bryan Adams have additionally seen large ticket gross sales. Diljit’s tickets, priced at Rs 7,000, had been significantly well-liked, reflecting a rising willingness amongst city audiences to put money into leisure experiences, he added.
“Coldplay’s January 2025 exhibits bought out swiftly, with resale costs hitting 5x the unique. Diljit’s tickets, priced at Rs 7,000 noticed large gross sales, as did Dua Lipa and Bryan Adams’ live shows. Two Indias are rising—one having fun with these luxuries, whereas the opposite struggles to fulfill fundamental wants,” he added.
He mentioned that this pattern illustrates a cultural shift the place city Indians are prioritizing luxurious and experiences over important wants. Goenka additional mentioned that two distinct Indias are rising: one which indulges in extravagant live shows and experiences, and one other that struggles to meet fundamental necessities like meals and shelter.
Whereas some persons are keen to spend giant sums on live performance tickets, many others proceed to face financial hardships, highlighting a rising divide inside the nation. Because the prosperous class invests in leisure, many people in decrease financial brackets discover it difficult to fulfill their each day wants.
Netizens additionally agreed with Goenka’s thought. “Be it IPhone 16 rush or chilly play tickets, it’s extra of FOMO.. A small %age will really use the iPhone16 added options. Giant %age will flaunt it and put it on SM Similar with Coldplay. Small %age will probably be there for having fun with the music. For a lot of, it’s to flaunt it on SM. Basic instance of each FOMO and “residing on digital world” syndrome,” a consumer commented. One other one wrote, “I don’t need to miss out mindset. Be it like New Apple Telephone or live performance tickets, I have to get it and exhibit in X, Fb, to associates and so forth. mindset. And Hope these tickets are usually not bought by some teams to promote them in black market.”
“Hope persons are not shopping for on EMIs (city Indian so known as privilege). This won’t be City India’s love for rock music, it could be standing in housing societies and company cafeteria ‘Ya I’m going” and “Ya I went, it was so so”. 😜,” a 3rd consumer wrote.
