The Wendy’s Firm (NASDAQ:WEN) is bringing its sq. hamburgers to Europe with plans to develop franchises in Romania and the Republic of Eire in 2025. These are new markets for the fast-food chain and are a part of the corporate’s objective to develop a whole bunch of eating places throughout Europe.
Apart from its settlement with two new improvement agreements with franchisees, Wendy’s (WEN) can be actively recruiting “well-established” franchisee candidates in European markets to assist increase its footprint throughout the continent. The corporate already has places within the UK due to Brexit which severed the UK from the European Union.
Till not too long ago, Wendy’s (WEN) has been unable to increase into Europe because the title “Wendy’s” is already owned by a Dutch fish and chips restaurant, additionally named after the proprietor’s daughter. Efforts by the U.S.-based Wendy’s (WEN) to take again its title was rejected by a Netherlands courtroom, and because of the beginning of the European Union, the title was trademarked throughout member states to Wendy’s Fish & Chips, leaving U.S.-based Wendy’s empty-handed. Happily, Brexit enabled Wendy’s (WEN) to arrange store within the UK, in addition to in Georgia, which isn’t but a member of the European Union.
To sidestep the EU trademark situation, Wendy’s might proceed the usage of “darkish kitchens” by partnering with established manufacturers.
Wendy’s (WEN) has not responded to In search of Alpha’s request for touch upon the trademark situation, or the way it will model its eating places within the European Union.
